Meet Our Team

SVS Staff


President/Co-Owner, Lead Engineer

Jay Shackelford is a recording & mixing engineer, and songwriter/artist himself under the pseudonym “Prynce Tha Writer” with multiple releases and videos via Apple Music & YouTube. Jay is well-versed in operating a studio, managing clients, and maintaining a professional & respectful environment for those he does business with. 

Jay started engineering from his home studio, where he created an inviting recording space for independent artists locally and abroad. He has produced/written/engineered music with artists all the globe such as Netherlands, London, France, Australia and the US. 

As Prynce Tha Writer, Jay has worked with Grammy award winning producers such as Troy Taylor, Drummaboy, Justice League, Chris Henderson and Tony Fadd. 

President/Co-Owner, Sound Engineer

Growing up in Lincoln, NE, Aaron was involved in music at an early age. He was involved in Choir, Lincoln Youth Symphony, and Drumline. Shortly after high school, he attended college at University of Nebraska. While working as a sales manager for a local company, he started producing and writing hip hop music under the pseudonym “Redcoat Kid”. 

Redcoat has played shows all over the US with artists such as Shwayze, Afroman, Somo, Rittz, Murs, Abstract, and more. Once the Covid-19 pandemic hit, live shows shut down. So, he went back to school and earned his Audio Engineering degree from the Conservatory of Recording Arts and Sciences (Cras), with campuses in Gilbert and Tempe AZ. After graduating, he moved to Atlanta, GA for his post-program internship. Here he got brought on by Sony Music Publishing and learned the ins and outs of the industry.

With a dream to open his own studio facility, Aaron now has started SVS with Jay and looks forward to servicing many audio and video clients.


Photo/Video Lead

Maineflixzz has been working in the photography and film space for a number of years and brings to Sound Valley a unique perspective and passion to capture the perfect shot. He is our lead photo/video consultant and partner, and has joined SVS following his work with multiple major artists, tours, shows, music video platforms, and more. 

He also has that key Sound Valley entrepreneurial mindset, having already established and run a well-known photography studio in LA. Combing his passion for his work, and his level of detail, after shooting with Maineflixzz you will be blown away at how good you look on camera. 

Come see why Sound Valley is the fastest growing Photo/Video studio in all of Arizona!  

Client Relations Executive

Also from Nebraska, Kendra is the client relations executive for SVS. Need to re-schedule? Need to book a session? Want to rent out our space? Kendra will assist you in all of your SVS administrative needs. 

After high school, Kendra attended University of Nebraska and earned her bachelors degree. During her time in school and afterwards, she has traveled, worked missions, and done study abroad programs in countries like Spain, Argentina, Costa Rica, Panama, Honduras, and more. Fully fluent in Spanish, she will translate for any of our Spanish speaking artists or clients. She has also spent time as an educator, teaching a wide range of ages. 

Her combined experience makes her the perfect liaison between SVS and its clients. Kendra is ready to help at any time so don't hesitate to reach out!

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